Wendy’s unveils first-ever holiday Frosty

DUBLIN, Ohio — Move over, Pumpkin Spice Latte.

Beginning Tuesday, Wendy’s will offer a peppermint-flavored Frosty, marking the first-ever holiday-themed treat to grace the fast-food chain’s menu.

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“The Peppermint Frosty is our latest flavor innovation on the iconic Wendy’s Frosty that fans have come to know and love for over 50 years,” John Li, Wendy’s vice president of culinary innovation, said in a news release.

“It’s the classic thick and creamy Frosty that our fans crave with bursts of fresh peppermint – every sweet bite will put you in the holiday spirit,” he added.

Much like the seasonal strawberry Frosty unveiled in June, the peppermint Frosty will be available for a limited time through the holidays, USA Today reported.

Meanwhile, a Wendy’s spokesperson confirmed to the newspaper that the vanilla Frosty, which had been replaced by the strawberry treat, will remain unavailable, but the chocolate Frosty is still on the menu.

“Folks enjoyed the strawberry Frosty enough that we knew it was important to get after another flavor and one that would tie well with the holidays,” Wendy’s Chief Marketing Officer Carl Loredo told CNN Business.

“[Peppermint] was a flavor that we knew consumers liked — ultimately, the commercialization piece [was an aspect] we needed to finalize quickly, but it’s been something we had (on) our minds,” he added.

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